There are basically two methods of paintchip repair, besides spraying the area:

1. Paint Blob - technician simply tries to put a little blob of paint in each chip. This includes paint pens that are generally sold in the service department of dealerships.
Pros - it’s been around a long time, and is pretty easy for any one to get some results.
Cons - very tedious work, and is not at all practical to do more than a few chips (and only fairly large ones) AND it leaves a big blob, which is often more noticeable than the chip was.

2. Slurry - technician paints over the area with a brush or sponge. Then rubs off the excess leaving a smooth finish.
For the most part it looks pretty good. Most of the users of this process use a colored wax (which is why it can be removed from the Clearcote). Regardless the apprearance doesn’t last more than a few weeks.

Local Competitiors

Dynamic Detail (paint blob)
A "do-it-all company" that isn’t particular good at any one thing, especially paintchip repair. Their forté is bulk car detailing which is adequate for the bulk of cars. They charge a bulk rate and any detailed work is often overlooked. They probably have the largest market share in the area.

Pro Finish (slurry)
The overall "look" isn’t bad, if it’s done right. The downside is that it doesn’t last but a few weeks. Many dealerships that use ProFinish fully disclaim the "look" as it won’t last.

Platinum
There’s not anything particularly good about them. Their pricing and service is similar to Dynamic Detail but they’re a much smaller company. I did $45 worth of work for them, they paid me after 120 days and the check bounced.

West Coast (paint blob)
Far and away the worst quality I’ve seen. It is currently a one-man business (Mickey). He uses old methods and does shoddy work at best. He’s become complacent in his professionalism.

Curbside (paint blob)
Another small paintchip repair company that uses the old method of trying to fill each paint chip with a small paint brush.

There are numerous companies that will sand and spray the damaged area. This is much more expensive, although if done correctly will have very nice results.